Luxury isn’t just about designer handbags or first-class flights anymore—it’s about creating a lifestyle that blends elegance, authenticity, and inspiration. From high fashion and beauty to world travel and unique experiences, today’s luxury lifestyle influencers know how to turn aspirational living into relatable content.
If you’re looking to follow some of the most influential voices in the luxury space, ChampionPeoples has curated a selection of creators who are redefining what luxury means in the digital era. Here are the top luxury lifestyle influencers you should follow now.
Leonie Hanne – The Face of Modern Couture
Leonie Hanne, the German-born blogger behind Oh Couture, is one of the most recognized luxury fashion influencers today. She has worked with some of the biggest global brands, including Cartier, BVLGARI, Louis Vuitton, Fendi, and Dior.
Her style is bold, colorful, and perfectly curated for Instagram, making her a favorite of fashion magazines such as Vogue Germany, Cosmopolitan Germany, and Marie Claire UK. Whether she’s attending Paris Fashion Week or exploring exotic destinations, Leonie embodies modern luxury at its finest.
Chiara Ferragni – The Powerhouse of Influence
Italian fashion icon Chiara Ferragni is a true pioneer in the influencer world. Starting with her blog The Blonde Salad, she transformed her digital presence into a global luxury brand. With more than 27.7 million Instagram followers, Chiara sets trends, collaborates with high-end designers, and continues to dominate the fashion and lifestyle space.
Her journey from blogger to business mogul is a testament to the power of digital influence. For anyone serious about luxury fashion and entrepreneurship, Chiara Ferragni is an essential follow.
Bettina Looney – The Stylist’s Eye
Bettina Looney, based in the UK, is both a luxury stylist and influencer. Known for her impeccable taste, she shares her elegant wardrobe, curated looks, and globe-trotting adventures with her 124K+ Instagram followers.
Her collaborations include prestigious names like Chanel, Alberta Ferretti, Manolo Blahnik, Net-a-Porter, and Chopard. Bettina’s feed is the perfect mix of sophistication and approachability, making her a rising star in luxury fashion.
Tara Milk Tea – Travel Meets Elegance
Australian blogger and photographer Tara Milk Tea (real name Tara Whitman) brings artful storytelling into the world of luxury travel. With over a million followers, she documents breathtaking destinations such as Bali, Dubai, and beyond.
Her photography is vibrant, colorful, and inspiring—making her content instantly recognizable. Tara’s partnerships with global fashion and travel brands, including Chloé, showcase her as the ultimate luxury travel influencer.
Victoria Magrath – From In the Frow to Global Luxury
For over a decade, Victoria Magrath has been a household name in the influencer world. She started her journey with her blog In the Frow and has since rebranded simply as @victoria, where she continues to inspire with her refined luxury content.
Her expertise spans fashion, beauty, and lifestyle, proving her ability to evolve with the changing digital landscape. Victoria’s consistency and authenticity make her one of the most respected luxury influencers today.
Chelsea Yamase (Chelseakauia) – The Adventurer’s Luxury
Known by her Instagram handle @chelseakauai, Chelsea Yamase blends adventure with upscale travel. Based in Hawaii, she has explored over 53 countries, sharing stunning photography, personal stories, and luxury experiences along the way.
Her collaborations with brands like Shangri-La Hotels, Four Seasons, and Land Rover highlight her unique niche: combining exploration with a touch of luxury. For those who crave wanderlust with elegance, Chelsea is the perfect inspiration.
Negin Mirsalehi – Beauty Meets Luxury
Dutch influencer Negin Mirsalehi has built her reputation by blending luxury fashion, beauty, and entrepreneurship. With millions of Instagram followers, she is best known as the founder of Gisou, a globally successful haircare brand that uses honey from her family’s bee garden.
Her feed features glamorous fashion, luxury travel, and beauty insights, making her one of the most admired luxury influencers in Europe. By combining authentic storytelling with high-end branding, Negin has turned her lifestyle into a global luxury empire.
Jeremy Austin – Adventure in Style
Jeremy Austin, an American-born travel and lifestyle creator, shares luxury adventures from around the globe. Along with his partner Angie Villa, he has built a following through cinematic photography and breathtaking storytelling.
Jeremy’s content highlights luxury resorts, exotic locations, and adventure-driven experiences, making him a perfect fit for high-end travel and lifestyle campaigns. His style proves that luxury can be bold, adventurous, and visually stunning.
Jon Olsson – The Luxury Adventurer
Former professional skier Jon Olsson is one of the most recognizable luxury lifestyle influencers. Known for his adventurous spirit and love for supercars, Jon shares content that merges sports, luxury cars, fashion, and travel.
He has also built his own brand, Douchebags (Db), which produces premium travel gear. With millions of followers across YouTube and Instagram, Jon Olsson inspires audiences who crave a mix of extreme adventure and high-end living.
Jack Morris – The Nomadic Luxury Creator
Jack Morris, also known as DoYouTravel, is one of the most famous luxury travel influencers. Originally from the UK, Jack has spent years traveling to stunning destinations and staying in the world’s most luxurious hotels and resorts.
His Instagram is filled with perfectly edited shots from paradise-like beaches, luxury villas, and exotic cultural landmarks. Jack’s ability to merge wanderlust with an elegant luxury touch makes him a must-follow for travel enthusiasts.
From fashion powerhouses to adventurous travelers, these six luxury lifestyle influencers are defining the way we see elegance, style, and sophistication in 2025. Their curated content inspires millions and provides endless ideas for those who love to blend aspiration with reality.
If you’re ready to elevate your feed with creativity and class, make sure these names are on your must-follow list.
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